Close Up of 3D Metrolite featuring a range of beautifully produced novels, picture books, magazines, comics, which Robinson's Bookshop is known for. Having real books in metrolites for people look at as they walk past or wait for the bus remind people of the beauty of holding a real book.
In Situ of the 3D Book metrolite on Collins Street.
Postcard sized flyers scattered around Public Transport Trains, Trams and Buses during Melbourne Writer's Festival. Each postcard features lesser known but powerful paragraphs from beloved stories, but with a catch: you won't know where the paragraph is from until you go in store and buy a "blind date" with it. This ties into their 'Blind Date with a Book' initiative in which books wrapped in butchers' paper and key words scrawled on the front are sold for those who don't know what they want to read, but know what they feel like reading.
A redesign of their current loyalty card and the system it works, focusing on an easy to understand point system, as well as a new business card and bookmark slipped into the cover of every book. The copper foiled owl eyes adding a touch of luxury to the dark wood panelled features of their stores.
