Make It Safe

Using the power of typography to identify a community of women who have been silenced, we created a typeface made of coat hangers to raise awareness of women who have had to face unsafe abortions, and spark change to make it safe.

RMIT University, D&AD New Blood 2017, Monotype
Strategy & Art Direction
2017
Awareness Posters.
A series with various abortion facts from across the globe, directing to a website with a global round up of women's health services.
Awareness/Rally T-Shirt and Badges.

Lettering on bed sheet. 

Typeface, built entirely from coat hangers then photographed and photoshopped.

This campaign was made in collaboration with incredible up-and-coming Advertising talent Jacob Gousmett James Grech, Chrissy Lourey-Smith, and Amy Searle. 
This work is a University assignment at RMIT University.

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